Catalonia is one of Southern Europe’s most dynamic and diversified economic regions, with Barcelona at its core and a metropolitan area that concentrates talent, innovation and international investment.
Through the joint platform Barcelona Catalonia — uniting the Generalitat of Catalonia (via INCASÒL), Barcelona City Council and the Metropolitan Area of Barcelona (AMB) — the region presents a coordinated strategy for land development, housing delivery and large-scale urban transformation, positioning itself globally as a stable, institutional-grade destination for real estate capital.
As a strategic Mediterranean hub, at the Barcelona Catalonia Pavilion, investors gain direct access to decision-makers and a curated pipeline of opportunities across residential, industrial, innovation and mixed-use assets in one of Europe’s most forward-looking regions.
11h30 – Blue Tech Port
The Port of Barcelona and World Trade Center Barcelona (WTCB) recently began the construction works of BlueTechPort, the new blue economy innovation space that will turn the Sant Bertran sheds and the entire port into a hub of some new 25,000 m² area available in 2028 for companies and organisations linked to the blue economy, providing a workspace for 2,500 professionals.
Interview with:
----------------------------------
12h00 – How Offices shape regional attractiveness for investment
Across Europe offices are being repriced, repositioned and selectively recapitalised. In that context, the question is no longer whether office works, but where it works and under which urban conditions. Barcelona’s transformation of 22@ provides a real case study of how planning, infrastructure, and sector clustering shape investment fundamentals.
Roundtable with:
----------------------------------
15h30 – Housing as strategic infrastructure: Barcelona’s vision for growth Investors
If talent attraction, industrial growth, logistics expansion and innovation districts are to succeed, housing supply, affordability and delivery mechanisms must function as enabling infrastructure. How do investors view Barcelona population growth? And how does regulation shape the risk-return equation for international capital?
Roundtable with:
----------------------------------
16h30 – Viladecans / Gavà – Roca City
The redevelopment of the former Roca factory into a new neighbourhood anchored by the company’s global headquarters represents a distinctive model of metropolitan growth: a corporate-led district combining economic activity, innovation spaces and 2,700 new homes — 40% of which will be social housing — alongside an 8-hectare urban park.
Interview with:
----------------------------------
17h30 – Housing reconfigured: new Living models in Catalonia
In Catalonia, traditional build-to-sell and long-term rental are now complemented by PBSA, flex living and other operational housing formats, each responding to different segments of a mobile and increasingly global population. How do these new living models support Catalonia’s economic competitiveness? And how should public-private partnerships be thought to really tackle a supply shortage?
Roundtable with:
10h30 – Healthcare & Alternative Assets
Does Catalonia offer the demographic depth, operator quality and regulatory visibility required for scalable healthcare and alternative investment?
Roundtable with:
----------------------------------
11h30 – Sant Adrià de Besòs – Tres Xemeneies
The transformation of the former Besòs thermal power station into the Three Chimneys audiovisual hub is one of the most ambitious urban regeneration projects in the Barcelona metropolitan area. With over 285,000 m² of total development, 1,700 homes — 40% public — and nearly 100,000 m² dedicated to economic activity, this project is both a housing strategy and an industrial policy initiative.
Interview with:
----------------------------------
12h00 – From shopping to place-making: retail investment appeal
Retail has moved from transactional retail space to curated destinations embedded in their catchment areas. How do regional macro fundamentals in Catalonia support underwriting assumptions — footfall resilience, rental growth, occupancy stability and exit liquidity?
Roundtable with:
----------------------------------
15h15 – Technology & Life Sciences
In Catalonia, a dense university network, strong biomedical research output, supercomputing capacity and an expanding start-up ecosystem are translating into demand for specialised offices, labs, hybrid research facilities and innovation campuses. How are investors pricing the risk profile of science-driven assets compared to traditional offices or logistics?
Roundtable with:
10h30 – Region Meeting: Lisbon
Barcelona Catalonia welcomes a fellow Iberian region to share views on today’s cities challenges!
Roundtable with:
----------------------------------
11h30 – Cerdanyola del Vallès – Parc de l’Alba/Barcelona Synchrotron Park
Alba Park, covering over 340 hectares in the Barcelona Metropolitan Area, is emerging as one of the largest science-driven urban developments in Southern Europe. Anchored by the ALBA Synchrotron and located next to the Autonomous University and the Vallès Technology Park, it combines advanced research infrastructure, business land, and over 5,300 new homes — mostly public — into a single integrated platform.
Interview with:
----------------------------------
12h00 – Catalonia: Southern Europe’s Logistics Gateway
Catalonia combines Spain’s largest port, a strategic Mediterranean position, strong export-oriented industry and access to both Iberian and European corridors. But how do these fundamentals translate into underwriting assumptions? Is the Barcelona metropolitan area still the core, or are secondary corridors gaining relevance? And how do land scarcity, permitting timelines and ESG requirements influence capital allocation decisions?
Roundtable with:
Alberto Larrazabal, Head of Investment and Business Development, Valfondo
Enrique Losantos, CEO, JLL Spain
