/
Login Register
Barcelona
Barcelona

Naturally outstanding

EXPO REAL 2026

Trade Fair Center Messe Munich, Germany

Stand A2.330

5 - 7 October 2026

Iberinmo

Catalonia is one of Southern Europe’s most dynamic and diversified economic regions, with Barcelona at its core and a metropolitan area that concentrates talent, innovation and international investment.

 

Through the joint platform Barcelona Catalonia — uniting the Generalitat of Catalonia (via INCASÒL), Barcelona City Council and the Metropolitan Area of Barcelona (AMB) — the region presents a coordinated strategy for land development, housing delivery and large-scale urban transformation, positioning itself globally as a stable, institutional-grade destination for real estate capital.

 

As a strategic Mediterranean hub, at the Barcelona Catalonia Pavilion, investors gain direct access to decision-makers and a curated pipeline of opportunities across residential, industrial, innovation and mixed-use assets in one of Europe’s most forward-looking regions.

Programme

Investor Talks powered by:

Iberinmo
05 Out

12h00 – Catalan Vermut time
Stand A2.330

Networking event, all ExpoReal participants are invited to attend.

----------------------------------

15h00 – Barcelona 2035: Mapping the City's Next Growth Corridors
Stand A2.330


Beyond its well-known core, Barcelona is being redrawn from the outside in — a series of major transformation areas, anchored by flagship projects along the city's perimeter, are quietly defining its metropolitan dimension. What does this next generation of growth corridors mean for how investors should read Barcelona through 2035?


Interview with:

  • Elena Amat, Manager of Metropolitan Coordination & Major City Transformations, Barcelona City Council

 Interviewed by Alexandre Lima, Director, Iberian Property

----------------------------------

16h00 – Where Offices Still Work: Barcelona's 22@ Playbook
Stand A2.330


European offices are resetting from Frankfurt to Milan, with Germany alone facing an estimated €5bn refinancing gap. Two decades into its transformation from industrial land to innovation hub, Barcelona's 22@ district represents a case study to where offices work.


Roundtable with:

  • Marc Unió Puig, Head of International Promotion, Barcelona City Council
  • Francesco Coviello, Head of Transactions CEE and Southern Europe, LaSalle IM
  • João Madeira de Andrade, Board Member, Fidelidade Property Europe
  • Florian Schaffner, Director, Urban Input

 Moderated by Alexandre Lima, Director, Iberian Property

06 Out

11h00 – Metropolitan Centres & Polycentric Cities
Decarb Arena, Hall A3

Our cities are becoming more polycentric, which creates new opportunities both for specialised districts and for densified, higher amenity suburbs. Optimising the benefits of these opportunities requires new forms of investment and development, coupled with intelligent strategies that complement the more established centres and meet the needs of long term residents and newcomers alike.


Panel discussion with:

  • Miguel Hernández, Crea Madrid Nuevo Norte
  • John McGill, UK Innovation Corridor
  • Daniel Bimpson, Liverpool City Region Combined Authority
  • Elena Amat, Barcelona City Council

Moderated by Greg Clark

----------------------------------

11h30 – Gateway to the South: Catalonia's Logistics Edge
Stand A2.330


Catalonia combines Spain's largest port, a strategic Mediterranean position and export-oriented industry. Is the Barcelona metropolitan area still the core logistics node, or are secondary corridors pulling ahead — and how far does that fundamentals story stretch across Southern Europe?


Roundtable with:

  • Luis Poch, Head of Business Development and Leasing, P3 Logistic Parks Spain
  • Juan Antonio Irala Guzmán, Development Manager Iberia, Panattoni

Moderated by Alexandre Lima, Director, Iberian Property

----------------------------------

12h00 – Catalan Vermut time
Stand A2.330

Networking event, all ExpoReal participants are invited to attend.

----------------------------------

12h45 – Discover the metropolitan opportunities
Stand A2.330

Barcelona’s metropolitan area is undergoing a profound transformation, creating exceptional opportunities for investors. The city’s growth beyond its municipal borders is giving rise to vibrant new centres of economic activity, while the regeneration of neighbourhoods and industrial areas is unlocking highly desirable residential communities that attract residents, talent, and capital alike.


Roundtable with:

  • Olga Morales, Mayor, Viladecans City Council
  • Carlos Cordón, Mayor, Cerdanyola del Vallès City Council
  • Filo Cañete, Mayor, Sant Adrià de Besòs

Moderated by Ester Pujol, Director of Social and Economic Development, AMB

----------------------------------

16h00 – From Niche to Core: Healthcare and Life Sciences
Stand A2.330

Healthcare and life sciences have moved from the margins of real estate strategy to its core, as ageing populations and research-driven demand reshape investor mandates. Can Catalonia become Southern Europe's next benchmark cluster?


Roundtable with:

  • Prof. Scott L. Eckstein, Managing Director, Active Living International
  • Yeliz Bicici, Chief Operating Oficer, Aedifica

 Moderated by Alexandre Lima, Director, Iberian Property

07 Out

11h00 – Infrastructure in growing cities
InfrastructureNow Forum - Hall A3

Rapid urban growth is placing unprecedented pressure on infrastructure systems, including transport, energy, water, waste, digital networks, and social infrastructure. In many cities, existing systems were not designed for current population levels, climate risks, or technological demands. Infrastructure deficits are increasingly becoming a constraint on housing delivery, economic competitiveness, and quality of life. At the same time, infrastructure investment offers a major opportunity to shape more resilient, productive, and sustainable urban futures.


Panel discussion with:

  • Sascha Steuer , Verband Beratender Ingenieure VBI
  • Christoph Leptien, DWA e.V. Deutsche Vereinigung für Wasserwirtschaft, Abwasser und Abfall e.V.
  • Øyvind Såtvedt, City of Oslo
  • Elena Amat, Barcelona City Council

Moderated by Greg Clark

----------------------------------

12h00 – Catalan Vermut time
Stand A2.330

Networking event, all ExpoReal participants are invited to attend.

----------------------------------

12h00 – New Cities and New Towns
InfrastructureNow Forum - Hall A3


As housing shortages intensify and existing cities struggle to accommodate growth, renewed attention is being given to the development of new cities and new towns. From planned urban extensions to entirely new settlements, these projects aim to deliver housing, jobs, and infrastructure at scale, often with ambitious sustainability and liveability goals. Delivering successful new cities requires long-term vision, patient capital, strong governance, and clear alignment between public objectives and private delivery.

Panel discussion with:

  • Elisabet Cirici, General Director for Urban Planning and Architecture – Government of Catalonia
  • Clare Wildfire, Mott MacDonald Ltd
  • Robert Grüneis , Wien 3420 aspern Development AG

Moderated by Greg Clark

Speakers

Localization

Stand A2.330

BCN
top