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Barcelona
Barcelona

Naturally outstanding

EXPO REAL 2026

Trade Fair Center Messe Munich, Germany

Stand A2.300

5 - 7 October 2026

Iberinmo

Catalonia is one of Southern Europe’s most dynamic and diversified economic regions, with Barcelona at its core and a metropolitan area that concentrates talent, innovation and international investment.

 

Through the joint platform Barcelona Catalonia — uniting the Generalitat of Catalonia (via INCASÒL), Barcelona City Council and the Metropolitan Area of Barcelona (AMB) — the region presents a coordinated strategy for land development, housing delivery and large-scale urban transformation, positioning itself globally as a stable, institutional-grade destination for real estate capital.

 

As a strategic Mediterranean hub, at the Barcelona Catalonia Pavilion, investors gain direct access to decision-makers and a curated pipeline of opportunities across residential, industrial, innovation and mixed-use assets in one of Europe’s most forward-looking regions.

Programme

Investor Talks powered by:

Iberinmo
05 Out

12h00 – Catalan Vermut time
Networking event, all ExpoReal participants are invited to attend.

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15h00 – Barcelona 2035: Mapping the City's Next Growth Corridors
Beyond its well-known core, Barcelona is being redrawn from the outside in — a series of major transformation areas, anchored by flagship projects along the city's perimeter, are quietly defining its metropolitan dimension. What does this next generation of growth corridors mean for how investors should read Barcelona through 2035?


Interview with:

  • Elena Amat, Manager of Metropolitan Coordination & Major City Transformations, Barcelona City Council

    Interviewed by Alexandre Lima, Director, Iberian Property

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16h00 – Where Offices Still Work: Barcelona's 22@ Playbook
European offices are resetting from Frankfurt to Milan, with Germany alone facing an estimated €5bn refinancing gap. Two decades into its transformation from industrial land to innovation hub, Barcelona's 22@ district represents a case study to where offices work.


Roundtable with:

  • Florian Schaffner, Director, Urban Input
  • Representative to be confirmed, Manova Partners

 Modearted by Alexandre Lima, Director, Iberian Property

06 Out

11h30 – Gateway to the South: Catalonia's Logistics Edge
Catalonia combines Spain's largest port, a strategic Mediterranean position and export-oriented industry. Is the Barcelona metropolitan area still the core logistics node, or are secondary corridors pulling ahead — and how far does that fundamentals story stretch across Southern Europe?


Roundtable with:

  • Representative to be confirmed, Mitiska REIM
  • Juan Antonio Irala Guzmán, Development Manager Iberia, Panattoni**

Moderated by Alexandre Lima, Director, Iberian Property

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12h00 – Catalan Vermut time
Networking event, all ExpoReal participants are invited to attend.

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12h45 – Discover the metropolitan opportunities
Barcelona’s metropolitan area is undergoing a profound transformation, creating exceptional opportunities for investors. The city’s growth beyond its municipal borders is giving rise to vibrant new centres of economic activity, while the regeneration of neighbourhoods and industrial areas is unlocking highly desirable residential communities that attract residents, talent, and capital alike.


Roundtable with:

  • Olga Morales, Mayor, Viladecans City Council
  • Carlos Cordón, Mayor, Cerdanyola del Vallès City Council
  • Filo Cañete, Mayor, Sant Adrià de Besòs

Moderated by Ester Pujol, Director of Social and Economic Development, AMB

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16h00 – From Niche to Core: Healthcare and Life Sciences
Healthcare and life sciences have moved from the margins of real estate strategy to its core, as ageing populations and research-driven demand reshape investor mandates. Can Catalonia become Southern Europe's next benchmark cluster?


Roundtable with:

  • Prof. Scott L. Eckstein, Managing Director, Active Living International
  • Representative to be confirmed, Aedifica

 Moderated by Alexandre Lima, Director, Iberian Property

Speakers

Localization

Stand A2.300

BCN
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